Improve your online and offline direct communication skills.

Course Benefits

Participants will develop a greater understanding of the underlying promotional principles available to them and enhance their practical skills to ensure better results from their online and offline communications.

Programme Outline

• Marketing Strategy and Promotional Success
• Planning the Outcome You Want to Achieve
• Format Decisions and How to Evaluate Formats
• Effective Communication Tools
• Search Engine Marketing and Optimisation Strategies (SEM/SEO)
• E-mail Management and Delivery: What to Say and How to Reach Your Intended Target
• Hands-on Copywriting
• Choosing Designs to Achieve Your Objectives
• Layout Design
• Readability and Text Design
• Creative Design