Relevant to all who need to know how to effectively communicate and manage the media. Covering Print, Radio, PR and Television, this two day course will provide you with the practical skills to more effectively manage and communicate with and through the media.

Course Benefits
Participants will learn how to

• Manage the media effectively
• Communicate effectively with the media.
• Match the message to the audience and the media

Programme Outline

• The Media in Ireland
• The role of Public Relations
• How to influence public policy
• Managing nerves and body language
• Building relationships with Journalists
• Successful media interviewing
• Preparing for a media encounter in the right way
• Profiling your audience
• Understanding the power of a picture
• The difference between live and pre-recorded
• Answer the question you are asked
• Managing hostility
• Creating a sound bite
• The power of a press release
• Dressing for Television

Group work and case studies form an important part of this course.