Inside Marketing

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders

With Tesco Media and Insight Platform, every little bit helps brands a sell a lot more to targeted demographics and creates whole new frontiers within aisles and sections, Lee Roberts and Eoin Maguire tell dentsu’s Dave Winterlich


Simplifying things, keeping the consumer centre stage, and landing brave clients have all been key to Rory Gallery’s success, the award-winning strategist tells dentsu’s Dave Winterlich





Data is more than a buzzword, it’s a way to help marketers make good decisions, Grace Kite tells Dave Winterlich on this week’s Inside Marketing podcast




Is your brand tracking blocking your growth? Jenni Romaniuk, international director at the Ehrenberg-Bass Institute explains all to dentsu’s Dave Winterlich, on this week’s Inside Marketing podcast